The role of badges to spur frequent travelers to write online reviews

Purpose Online travel reviews platforms have become innovative information systems due to the incorporation of sophisticated gamification elements such as visually appealing badges. This study aims analyze three features review after leveling up a badge: length (number words), sentiment scoring and period between two successive days until next is written). Design/methodology/approach A total 77,000 online TripAdvisor written by 100 frequent travelers contributors are analyzed using data mining approach. data-based sensitivity analysis then conducted provide an understanding trained models. Findings The results show evidence that badges for self-pride (“badge passport”) peer-recognition helpful”) significant influence across lifespan review, whereas simply awarded counting contributions little effect. Originality/value To best authors’ knowledge, this provides first how experienced traveler influenced points being awarded. Intrinsic motivational factor award standard scarcely user behavior. Badges need be designed reward accomplishments not so trivial achieved do depend entirely on user.